Gimmicks in B2C
In consumer marketing creation of experience as a marketing instrument has become very important.
Companies in B2C markets (so called A-brands) prepare for this by having samples of their brands sent with popular magazines.
Also a lot of magazines are made more attractive for consumers by adding small free gifts.
For flat gimmicks, CD’s and alike, there are special onserters on the market, like pick & placers or friction feeders.
But all the others, with odd dimensions, 3D-gimmicks, have to be onserted manually.
And that disturbs the packaging process of these magazines considerably.
- Double speed
- No changeover
- Safety and logistics
- Unlimited gimmicks
- Payback < ½ year
Manual onserting is unsafe and very unergonomic. Furthermore it results in low speeds, unforseen delays, missing gimmicks.
This leads to increase of production costs for these gimmick orders. Even delivery on schedule may be in danger.
For these reasons customers resign from these orders or go to competitors.
Patented gimmick feeder GF04
The gimmick feeder GF04 is ergonomic and solves this serious problem. With the GF04 the onserting of 3D-gimmicks can be done faster, more accurate and efficient, resulting in more turnover and higher margin.
Specifications gimmicks on GF04
Width Length Height Max 160 250 50 Min 10 25 4
Easy integration with all packaging lines
The gimmick feeder GF04 operates with its own trigger photocell and encoder. Once these are installed to the wrapping line the GF04 is operational.
During stand-still of the packaging line boxes are cut open and put on the big shelf of the autoloader AL06.
From there the gimmicks are occasionally poured into the AL06.
With a foot pedal the operator can have a desired quantity of gimmicks to the shuffle table of the GF04.
In this way there are always enough and never too many gimmicks on the suffle table.
This is important to run higher speeds with the GF04.
The process of handling orders with 3D-gimmicks from carton boxes is logistically better to organize, thanks to the application of the AL06.
As a consequence and for the higher speed the gimmick orders are easier to schedule.
3D drawing AL06 + GF04
specifications bundles GSS (in mm)
Length Width Height Min 170 200 10 Max 350 340 160
The newest development is a bundlestacker with extended full guidance into a cross-strapper. The stack is automatically pushed to where it is strapped the first time.
Then the stack is turned over 90° and cross strapped. After that the stack doesn’t tumble over.
Savings of 2 to 3 people
With gimmicks > 15 mm thickness, at higher speeds 2 or 3 persons can be saved with the GSS.
Gouweleeuw Metaal BV
MF Controls BV
Jong Tech Design
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